Get FinancingExplore Aviation Trader, Oceania’s Trusted Platform For Buying & Selling Aircraft
From executive travel to freight transport, aviation plays a vital role across the Asia-Pacific region. For sellers looking to reach aircraft owners, dealers, brokers, and other qualified buyers across Oceania, there’s Aviation Trader, the region’s go-to resource for buying and selling aircraft, parts, hangars, aviation services, and more.
A product of Sandhills Pacific, a subsidiary of Sandhills Global, Aviation Trader reaches buyers in Australia and beyond through the Aviation Trader print magazine, AviationTrader.com.au website, and Aviation Trader mobile app.
Targeted Industry Exposure
Published every four weeks, Aviation Trader magazine delivers targeted exposure to subscribers, aircraft owners and operators, and select fixed base operators (FBOs). Every issue features listings for sellers’ piston and turbine helicopters and jet, turboprop, and piston single and twin aircraft, as well as for inspection, maintenance, repair, management, charter, and other services.
“Across Australia and New Zealand, the publication reaches almost every registered aircraft owner and is sent to regional airports, workshops, dealerships, and other targeted locations,” says Sandhills Pacific Sales Manager Marcel Du Plessis. “Customers advertising through the publication will see their aircraft listed at the top of Google searches and featured on AviationTrader.com.au and our global platforms Controller.com and ControllerEMEA.co.uk, connecting them to the largest buyer market both locally and internationally.”
A Powerhouse Sales Vehicle
All assets appearing in print are also available on AviationTrader.com.au alongside thousands more. Along with categories for light sport, experimental and homebuilt, piston and turbine agricultural, piston and turbine military, and piston and turbine amphibious and floatplane aircraft, users can browse listings for parts, charter listings, ground support equipment, components, avionics, and local job postings.
Each listing online features specs, photos, asset location, and tools to contact the seller. Buyers can search by category, manufacturer, model, popular brand, or recently added listings. Registered users can save listings, create watch lists, receive recommendations, and post a free Want-To-Buy listing.
Ads That Get Results
Aviation Trader offers sellers a wide range of ads designed to maximize visibility. Every asset showcased in print includes a featured listing on AviationTrader.com.au that ranks higher in search results, with positioning depending on ad type, size, and placement.
Print ads on priority pages, which include the front and back covers, inside cover pages, and centerfolds, attract immediate attention, while half-, full-, and two-page editorial ads provide space for a large aircraft photo and a detailed description. Priority page and editorial ads, as well as ads on the first few pages in print, become premium listings on AviationTrader.com.au, with listings appearing highest on category and search pages.
“Customers who run these placements typically receive the most buyer inquiries and achieve a sale much faster due to the huge increase in overall buyer engagement and visibility,” says Du Plessis.
Go Global
Ad options in Aviation Trader range from single-asset photo listings and editorials all the way up to full-page display ads. By contrast, a global featured photo listing includes placement in Aviation Trader, Controller, and Controller EMEA magazines, plus a featured listing on each brand’s website. For even greater exposure, sellers can combine print advertising with digital ads on the website, in email updates, and via targeted email blasts delivered to Aviation Trader marketing list members.
Target Buyes Across Oceania
Whether marketing a single aircraft or a pre-purchase inspection service, Aviation Trader helps sellers reach qualified buyers throughout the region and beyond. Contact your Sandhills Pacific sales representative today to learn more.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.